Postgraduate Diploma in Digital Business (E-Learning)

Curriculum

The core focus of the program is to aid students in innovating strategies and business models to adapt and streamline their operations in this thriving age of ecommerce & digitalization.

The Postgraduate Diploma in Digital Business covers four core modules of digitization:

  • Digital Strategies for Business: Leading the Next-Generation Enterprise
  • Digital Transformation: Platform Strategies for Success
  • Digital Marketing: Customer Engagement, Social Media, Planning & Analytics
  • Capstone Project

 

Highlighted below are the quintessential requisites for digitization covered in the program:

curriculum-mock
Digital Strategies for Business: Leading the Next-Generation Enterprise
  • The Five Domains of Digital Transformation - A Holistic Framework
  • From Mass Marketing to Customer Networks and New Path to Purchase
  • Five Core Behaviors of Customers in the Digital World
  • Platform overview
  • Coopetition, Dis/intermediation, and Asymmetric Competitors
  • Building Data as a Strategic Asset for Your Business
  • Big Data at Work: New Data, New Tools, and Templates of Value
  • Innovation Through Experimentation: AB Test and Minimum Viable Products
  • Translating the Lean Startup to Enterprise Scale Innovation
  • Adapting Your Value Proposition
  • Mastering Disruptive Business Models
  • Surviving Disruption: Six Incumbent Responses to a Disruptive Challenger
  • Leadership and the Customer Value Imperative
Digital Transformation: Platform Strategies for Success
  • Digital Transformation: From Products to Platforms; Network Effects
  • Digital Transformation Concepts: Markets, Environment, and Structure
  • Designing Your Digital Business Model for Success
  • Launching and Growing a Digital Platform
  • Leveraging Open Innovation
  • Governing Your Digital Platform
  • Strategy and Competition in the Digital Age
Digital Marketing: Customer Engagement, Social Media, Planning & Analytics
  • The Five-Step Process of Planning and Executing Your Digital Marketing Strategy
  • (Overview) + Access Strategy
  • Engage Strategy
  • Customize Strategy
  • Connect Strategy
  • Collaborate Strategy
  • Digital Advertising Mix - Key Channels and Principles
  • Best Practices from Brands on Social Networks
  • Lessons From Brand Failures in Social Media
  • Making Digital Matter - Metrics, ROI, and Agile Modelling
  • Organizational Challenges of Digital Marketing
  • Six Faces of the Near Future of Marketing
Capstone Project

In the capstone assignment, learners will have the opportunity to work in a group on a digital business challenge or idea decided by them. They will apply all the strategies and frameworks that they learn in the diploma.

 
CASE STUDIES AND DETAILED EXAMPLES

New York Times

Wren

Makarov

Khan Academy

Microsoft HealthVault

Tesla

Warby

British Airways

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APPLICATION DETAILS

Program fee: USD 12,500 Non-refundable application fee: USD 50 Program commences: TBD

Globally connected classroom

Byte-Sized-Learning

Byte Sized
Learning

Cohort Based

Cohort Based

Simulations, Games & Role Plays

Simulations, Games
& Role Plays

Real world Application

Real World
Application

Grading & Evaluation

Grading
& Evaluation

Global-Education

Global Business
Education

Mobile App Learning

Mobile App
Learning

APPLICATION DETAILS

Program fee:

USD 3000 + GST

Note: GST is payable for Singapore based students only

 

Non-refundable application fee: USD 50

Application deadline: 25 August 2020

Program commences: 27 August 2020

Applications are on a rolling basis. This program is expected to fill to capacity.

David Rogers

David Rogers

Faculty of Executive Education, Columbia Business School

Columbia Business School

Geoffrey Parker

Geoffrey Parker

Visiting Scholar and Research Fellow, MIT Initiative on the Digital Economy (IDE)

 Management Executive Education

GET PROGRAM INFO

Take the first step to a Global Education

Your details will not be shared with third parties. Privacy Policy

APPLICATION DETAILS

Program fee: USD 3000 + GST Note: GST is payable for Singapore based students only   Non-refundable application fee: USD 50 Application deadline: 25 August 2020 Program commences: 27 August 2020
 

Faculty

David Rogers

Faculty of Executive Education, Columbia Business School

Geoffrey Parker

Visiting Scholar and Research Fellow, MIT Initiative on the Digital Economy (IDE)

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