Postgraduate Diploma in Digital Business (E-Learning)

Postgraduate Diploma in Digital Business (E-Learning)

Today, every business is, in part, a digital business. In every industry, traditional business models and processes are being transformed by the spread of new digital technologies and the rise of new disruptive threats.

In order to adapt and thrive, organizations need leaders who can think strategically and harness each wave of digital change to create new value for customers and new opportunities for their business.

The program focuses on how executives can innovate new strategies and business models in order for their organizations to thrive in the digital age.

The marketing paradigm has transformed with the rise of digital technologies. Companies today face a constant proliferation of social media channels, the growing power of connected customers, and an explosion of new digital tools.

To succeed, marketers must be able to plan, implement, and measure the impact of digital strategies that are suited to today’s customers and integrated with their traditional marketing and business goals.

This program is delivered over 9 months. Consisting of 3 modules, the content is delivered using a variety of learning pedagogies including interactive video lectures, live webinar interactions, learning circles for group work and self-assessments. The program focuses on how marketers can reach digitally savvy audiences, build deep customer relationships, and influence the digital path to purchase.

Teacher to Student Ratio – 1:50

GET PROGRAM INFO

Take the first step to a Global Education

Your details will not be shared with third parties. Privacy Policy

APPLICATION DETAILS

Program fee: USD 3000 + GST Note: GST is payable for Singapore based students only   Non-refundable application fee: USD 50 Application deadline: 04 December 2019 Program commences: 05 December 2019
 

Faculty

David Rogers

Faculty at Columbia Business School

Geoffrey Parker

Visiting Scholar and Research Fellow, MIT Initiative on the Digital Economy (IDE)

KEY BENEFITS

Deepen Your Intellectual Capital

  • World class curriculum & teaching by faculty from MIT Sloan and Columbia Business School Executive Education.
  • Peer-to-Peer Learning through learning circles, virtual classroom discussions and project reviews.
  • Selective entrance criterion ensures you learn with the best.

Manage Your Brand Capital

  • A Global Business Education on your resume
  • Top 10% of the class receive their diploma as “Global IVY Scholars”

Enhance Your Social Capital

  • Make new, life-long connections with experienced business people from a wide variety of cultures, industries and backgrounds.
  • Inclusion in the EMERITUS Network
  • Invitation to EMERITUS alumni events globally including career panels, CXO speaker series, and industry interactions.

Enhance Your Career Capital

  • Learn while you earn.
  • Get noticed. Get ahead.
  • Understand how to manage your career & personal brand.

APPLICATION DETAILS

Program fee:

USD 3000 + GST

Note: GST is payable for Singapore based students only

 

Non-refundable application fee: USD 50

Application deadline: 04 December 2019

Program commences: 05 December 2019

Applications are on a rolling basis. This program is expected to fill to capacity.

David Rogers
David Rogers


Faculty at Columbia Business School

Columbia Business School

Geoffrey Parker
Geoffrey Parker


Visiting Scholar and Research Fellow, MIT Initiative on the Digital Economy (IDE)

 Management Executive Education

GET PROGRAM INFO

Take the first step to a Global Education

Your details will not be shared with third parties. Privacy Policy

APPLICATION DETAILS

Program fee: USD 3000 + GST Note: GST is payable for Singapore based students only   Non-refundable application fee: USD 50 Application deadline: 04 December 2019 Program commences: 05 December 2019
 

Faculty

David Rogers

Faculty at Columbia Business School

Geoffrey Parker

Visiting Scholar and Research Fellow, MIT Initiative on the Digital Economy (IDE)

Emeritus - Online Certificate Courses | Diploma Programs