BUSINESS ANALYTICS FOR STRATEGIC DECISIONS

ONLINE CERTIFICATE PROGRAMME

OBJECTIVE

With big data technologies becoming more affordable and accessible, more and more companies are innovating how business is done. And as they innovate, more data piles up. Business analytics helps organisations to leverage their data to gain insights and make informed decisions. That’s why understanding these analytics is a vital first step for professionals who are looking to develop a strategic advantage and competitive edge in the market.

In order to build and implement the most effective business strategies, you must first identify the analytics-related barriers in your organisation and industry. For organisational goals to be met, analytical maturity must be improved through the continual assessment of data.

From predictive models used for business forecasting to the ins and outs of causal analytics to the privacy and security of datasets, participants will be exposed to big data applications, artificial intelligence (AI) technologies, real-world case studies, and insight into the analytics tools that can help bring agility to your organisation and enable data-driven decision-making.

 

WHO IS THIS PROGRAMME FOR?

Professionals, who are looking to improve functional performance through analytics or build business analytics capabilities to transform their organisation, will benefit most from this programme.

Understanding big data is an invaluable asset that can serve professionals in a variety of roles, including but not limited to:

  • Director/Head of Operations
  • Vice President
  • CXO
  • Business, Data, or Financial Analyst
  • Business, Project, or Strategy Manager
  • Business, IT, Data, or Marketing Consultant

The programme requires no formal education in data or analytics; in other words, you don’t need advanced technical knowledge to benefit from this programme.

Business Analytics for Strategic Decisions - Certificate

GET PROGRAM INFO

Take the first step to a Global Education

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Duration and Programme Fees

  • Starts 11 June 2020
  • 2 Months
  • 4-6 hours per week
  • Programme Fees USD 2,000

 

 

Faculty

Shahzad (Shaz) Ansari Shahzad (Shaz) Ansari
Professor of Strategy & Innovation Director of the MPhil in Innovation, Strategy & Organisation Programme Professorial Fellow of St Edmund’s College
University of Cambridge Executive Education
Kamal Munir Kamal Munir
Reader in Strategy & Policy
University of Cambridge Executive Education

SYLLABUS

Includes a Predictive Analytics Lab, where the faculty will walk participants through how to use an automated machine learning platform called DataRobot on a loan dataset

WHAT WILL THIS PROGRAMME DO FOR YOU?

Here are some specific data analytics challenges you will better be able to address after taking the programme:

  • Identifying analytics challenges and untapped data sources in your organisation or industry
  • Articulating differences between causal and predictive analytics
  • Evaluating and improving your organisation’s analytical maturity and quality
  • Identifying suitable cause and effect variables and factors that could create biased results
  • Assessing how measurements, people, and technology can be leveraged to meet organisational goals
  • Pinpointing pertinent AI risks for your organisation and industry sector regulations relevant to these risks
  • Identifying accuracy metrics and factors that are vital to predicting specific business outcomes
  • Evaluating the current data protection infrastructure of your organisation
  • Evaluating organisational needs for data science personnel and analytics technological infrastructure
  • Recognising factors that could compromise your organisation’s data integrity or model transparency

THE BUSINESS ANALYTICS PLAYBOOK

The Business Analytics Playbook

Participants will apply the learnings of the programme with the help of the Business Analytics Playbook. Here is an overview of what you can expect:

  • Each week, participants must complete the corresponding module’s application exercise in the Playbook
  • There will be optional polls, discussions, crowd-sourced activities, try-it exercises, and industry Q&As participants are encouraged to engage with
  • Participants must complete 4 out of the 5 weeks of the Business Analytics Playbook in full in order to receive their certificate

The Playbook and application assignments are designed to seamlessly guide you through each module. Any questions you may have as you work through the Playbook can be addressed during the weekly Live Session’s assignment debrief.

Duration and Programme Fees

    • Starts 16 June 2020
    • 2 Months
    • 4-6 hours per week
    • Programme Fees USD 1,400*

*Singapore residents who wish to enroll for this programme will be charged GST.

 

 

Faculty

Jussi Keppo Jussi Keppo

Faculty at the NUS Business School Business Analytics for Strategic Decisions

Prasanta Bhattacharya Prasanta Bhattacharya

Faculty at the NUS Business School Business Analytics for Strategic Decisions

GET PROGRAM INFO

Take the first step to a Global Education

Your details will not be shared with third parties. Privacy Policy

Duration and Programme Fees

    • Starts 16 June 2020
    • 2 Months
    • 4-6 hours per week
    • Programme Fees USD 1,400*

*Singapore residents who wish to enroll for this programme will be charged GST.

 

 

Faculty

Jussi Keppo Jussi Keppo

Faculty at the NUS Business School Business Analytics for Strategic Decisions

Prasanta Bhattacharya Prasanta Bhattacharya

Faculty at the NUS Business School Business Analytics for Strategic Decisions

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