DIGITAL MARKETING AND ANALYTICS

ONLINE CERTIFICATE PROGRAMME

OBJECTIVE

The world of marketing is dynamic and ever-evolving. The strategies and technologies you use impact the way you reach and connect with your audience. Effective marketing attracts and engages customers, enhances brand awareness, and generates revenue as more companies shift their marketing dollars to digital channels. It is projected that the spend of digital marketing will increase from 44 percent of marketing budgets to 54 percent by 2024.

In this programme, you will gain an end-to-end perspective of the modern digital marketing process, practice and strategies which are relevant to marketers as well as business managers interested in the economics of the internet.

 

WHO IS THIS PROGRAMME FOR?

Seasoned marketing professionals as well as business managers and leaders who work in marketing and sales, business development, and strategy will benefit most from this programme. If your role includes driving innovation and growth, understanding customer behavior and personas, or developing cutting-edge digital marketing and social media strategies, there’s something useful in this online programme for you.

If measuring, managing, and analysing marketing performance to maximise its effectiveness falls under your responsibility, this programme will be especially beneficial, as it takes a high-level strategic view. Participants come from a wide range of industries, including retail, telecommunications, hospitality, global shipping, technology, automotive, manufacturing, and others.

Digital Marketing and Analytics - Certificate

GET PROGRAM INFO

Take the first step to a Global Education

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Duration and Programme Fees

  • Starts 12 March 2020
  • 2 Months
  • 4-6 hours per week
  • Programme Fees USD 2,000

 

 

Faculty

Shahzad (Shaz) Ansari Shahzad (Shaz) Ansari
Professor of Strategy & Innovation Director of the MPhil in Innovation, Strategy & Organisation Programme Professorial Fellow of St Edmund’s College
University of Cambridge Executive Education
Kamal Munir Kamal Munir
Reader in Strategy & Policy
University of Cambridge Executive Education

SYLLABUS

WHAT WILL THIS PROGRAMME DO FOR YOU?

Here are the some managerial challenges you will better be able to address, after taking the programme:

Duration and Programme Fees

  • Starts 27 March 2020
  • 2 Months
  • 3-4 hours per week
  • Programme Fees USD 1,200

 

 

Faculty

Vishal Narayan Vishal Narayan

Faculty at the NUS Business School Digital Marketing and Analytics

GET PROGRAM INFO

Take the first step to a Global Education

Your details will not be shared with third parties. Privacy Policy

Duration and Programme Fees

  • Starts 27 March 2020
  • 2 Months
  • 3-4 hours per week
  • Programme Fees USD 1,200

 

 

Faculty

Vishal Narayan Vishal Narayan

Faculty at the NUS Business School Digital Marketing and Analytics

OTHER PROGRAMS

Emeritus - Online Certificate Courses | Diploma Programs