DIGITAL MARKETING AND ANALYTICS
The world of marketing is dynamic and ever-evolving. The strategies and technologies you use impact the way you reach and connect with your audience. Effective marketing attracts and engages customers, enhances brand awareness, and generates revenue as more companies shift their marketing dollars to digital channels. It is projected that the spend of digital marketing will increase from 44 percent of marketing budgets to 54 percent by 2024.
In this programme, you will gain an end-to-end perspective of the modern digital marketing process, practice and strategies which are relevant to marketers as well as business managers interested in the economics of the internet.
WHO IS THIS PROGRAMME FOR?
Seasoned marketing professionals as well as business managers and leaders who work in marketing and sales, business development, and strategy will benefit most from this programme. If your role includes driving innovation and growth, understanding customer behavior and personas, or developing cutting-edge digital marketing and social media strategies, there’s something useful in this online programme for you.
If measuring, managing, and analysing marketing performance to maximise its effectiveness falls under your responsibility, this programme will be especially beneficial, as it takes a high-level strategic view. Participants come from a wide range of industries, including retail, telecommunications, hospitality, global shipping, technology, automotive, manufacturing, and others.
Duration and Programme Fees
- Starts 12 March 2020
- 2 Months
- 4-6 hours per week
- Programme Fees USD 2,000
Professor of Strategy & Innovation Director of the MPhil in Innovation, Strategy & Organisation Programme Professorial Fellow of St Edmund’s College
Reader in Strategy & Policy
WHAT WILL THIS PROGRAMME DO FOR YOU?
Here are the some managerial challenges you will better be able to address, after taking the programme: