Digital Strategies for Business: Leading the Next-Generation Enterprise

Business is being disrupted by the advent of digital. Companies are racing toward transformation, but it requires leaders who think digital. David Rogers, faculty at Columbia Business School and a globally recognized leader on digital business strategy, has designed and developed this course to provide frameworks you can use to transform your company’s business model and thrive in the digital age.

 

This course teaches you:

  • Frameworks to invent/reinvent business models for a digital world
  • Digital Customer Behaviors
  • Platform Business Models
  • Big Data and How to Build Data as a Strategic Asset
  • Innovation through Experimentation: A/B Tests and Minimum Viable Products
  • Translating the Lean Start-up to Enterprise Scale Innovation
  • Mastering Disruptive Business Models
  • How the above frameworks have been applied in the past through case studies of Intuit, Walmart, Coca Cola, British Airways, New York Times, Netflix and Apple

If you are participating or leading a digital transformation project or you are working towards driving a digital transformation project, this course is for you.

 

Top 3 reasons to enroll:

  • Digital is the main reason half of the companies on the Fortune 500 have disappeared since the year 2000
    *Pierre Nanterme, CEO of Accenture
  • Worldwide Spending on Digital Transformation Will Be Nearly $2 Trillion in 2022
    *IDC
  • Lacking digital skills is still among the top barriers to digital transformation
    *SAP

 

EMERITUS and Columbia Business School Executive Education

EMERITUS offers management education programs in collaboration with the executive education divisions of: MIT Sloan, Columbia Business School Executive Education & Tuck School of Business at Dartmouth. These institutions play a pivotal role in establishing the academic rigor of the Institute. Each founding academic institution has committed to contribute its intellectual leadership in the form of core courses and electives. In addition, each founding academic institution is represented in the Academic Steering Committee which has oversight into the academic matters of EMERITUS.

Columbia Business School has over 40,000 alumni in 133 countries. It is part of Columbia University which has produced 101 Nobel Prize winners and 29 heads of state, including three U.S. Presidents.

You can read more about this relationship here.

Digital Strategies for Business: Leading the Next-Generation Enterprise

GET PROGRAM INFO

Take the first step to a Global Education

Your details will not be shared with third parties. Privacy Policy

Duration and Course Fee

  • Starts 14 August 2019
  • 2 Months
  • 2 - 4 hours per week
  • Course Fees USD 1500
 

Faculty

Geoffrey Parker

Director, Master of Engineering Management Program, Dartmouth College

Visiting Scholar and Research Fellow, MIT Initiative on the Digital Economy (IDE)


Duration and Course Fee

  • Starts 25 Mar 2019
  • 3 Months
  • 2 – 4 hours per week
  • Course Fees: US$ 1,400

 

Faculty

David Rogers David Rogers
Faculty at Columbia Business School Columbia Business School

GET PROGRAM INFO

Take the first step to a Global Education

Your details will not be shared with third parties. Privacy Policy

Duration and Course Fee

  • Starts 12 August 2019
  • 3 Months
  • 2 - 4 hours per week
  • Course Fees: US$ 1500
 

Faculty

David Rogers

Faculty at Columbia Business School

Global Ivy Emeritus Institute of Management