Today, the word strategy is ubiquitous across all modern industries. But a quick history lesson reveals its military origins, where the use of strategy literally changed the map of the world and was responsible for the rise and fall of many nations and its people. It rose out of the need to defend against one’s enemies. Fast forward from Sun Tzu’s The Art of War, written in 400 B.C., and we find powerful global forces at play—from fast-moving technologies to unprecedented growth in emerging markets—that require a different kind of strategic mindset to win.
Long term success is guaranteed only to those who define and execute a sustainable strategy for winning profits. The market aims to drive your profits to zero. It’s the job of the strategist to defend—and grow—into profitable territory.
Developed originally through the Tuck MBA curriculum, this course provides a set of practical frameworks for evaluating a broad range of strategic problems. An interactive, case-based approach equips participants with tools that lead to winning strategies. If you are a direct contributor or responsible for the strategic direction of your company, this course is for you.