Winning companies such as Apple, Virgin, Infosys, Toyota use Design Thinking methodologies to stand apart. It is an empathetic tool equipping an individual with a solution-based approach to innovation and seeking alternatives strategies; be it finding latent needs / service concepts / product development / reverse innovation concepts etc.

This course blends the perspectives of marketing, design and engineering into a systematic approach to delivering innovation.


Design Thinking is useful for all working professionals who wish to produce alternative strategies.

Previous batches have come from:

  • Industries: Consulting, media, IT products and services, banking and financial services, education, healthcare and retail
  • Countries: United States, India, Brazil, Germany, Canada, UAE, South Africa, Switzerland.


At the end of the course you will:

  • Understand the design thinking process
  • Identify and assess customer opportunities
  • Generate and evaluate new product and service concepts
  • Design services and customer experiences
  • Evaluate product development economics

Emeritus and MIT Sloan School of Management

MIT Sloan Executive Education has collaborated with Emeritus to offer a portfolio of online programs. These programs leverage our faculty’s thought leadership in management practice developed over years of research, teaching and practice. Through Emeritus we expect to extend our impact in the world of leadership development to learners across the world. You can read more about this relationship here.


Take the first step to a Global Education

  • Starts on


  • Duration

    2 Months, Online

    (2 - 4 hours per week)
  • Course Fees

    US$ 1,400*

Course Video

Curriculum & Faculty


    • Pre-work
    • a) Read: Design Thinking by Tim Brown (Harvard Business Review)
    • Framework
    • a) Three innovation challenges
    • – People desirability
    • – Business viability
    • – Technical feasibility
    • b) Example of three innovations challenges:
    • – NEST
    • – AIRBNB
    • – APPLE
    • c) IDEO’s Systematic Innovation Process
    • Applications
    • a) Applying three innovation challenges model to a business/product/service
  • Framework
  • a) Product development process
  • b) Concept development process
  • c) User innovation application
  • d) Customer needs and markets
  • e) Lead user example – utility light study
  • f) Customer needs analysis process steps – NEST
  • g) Five guidelines for writing need statements
  • Applications
  • a) Real-life application: Identify a product or service that meets a customer need
  • b) Real-world group project: Select the top-ranked ideas of your team and work on the following:
  • – Opportunity evaluation and concept development
  • – Identify needs for your project idea
  • – Receive reviews by other team members
  • Framework
  • a) Invention, innovation, and creativity
  • b) Example: YCC concept car
  • c) Great ideas
  • d) Brainstorming common rules
  • e) Research on brainstorming and creativity
  • f) Concept sketches and sketch modeling
  • g) Concept generation process
  • h) External and internal search – brainstorming
  • i) Concept generation – example of combining ideas
  • j) Concept of down selection
  • Applications
  • a) Decompose project idea into key elements
  • b) Real-world group project: Develop a solution concept
  • Framework
  • a) The difference between goods and services
  • b) Services innovation at Bank of America
  • c) Services experience cycles
  • d) Examples of services experience cycle:
  • – Movie theatre example
  • – Zipcar
  • Applications
  • a) Decompose the movie theatre example
  • b) Real-world group project:
  • – Analysis and concept development
  • – Map out the customer experience cycle for your project idea
  • – Think of innovation opportunities that stem from that cycle
    • Framework
    • a) Introduction to product development economics
    • b) Thought experiment and product development cash-flow
    • c) PD project financial marketing
    • d) NPV and Nespresso example
    • e) Nespresso example:
    • – The numbers for machines and capsules
    • – Model uncertainty
    • f) Spreadsheet modeling – how much more do we need to sell to recover recycling program?
    • – Put several worst cases and see what happen to NPV
    • – Put in best cases and see what happens to NPV
    • g) Debrief on the above discussions
    • Applications
    • a) Analyze the Nespresso case from a financial perspective exercise: Make a decision if Nespresso should undertake the recycling initiative based on how their marketing costs for recycling might change
    • b) Real-world group project: Complete report factoring in any additional financial analysis you have learnt
    • Framework
    • a) Design for environment (DFE) principles
    • b) Making good DFE decisions
    • c) Product Life Cycle Assessment (LCA)
    • – Environmental impacts
    • – Product Life Cycle
    • d) The Herman Miller story – how they have woven DFE into their product design and development processes, and still going strong
    • Applications
    • a) Exercises on DFE and LCA applications for a specific chosen product – optional
    • b) Real-world group project – Final project wrap-up based on a fair assessment of all factors in the RWW model. The project teams make the decision about ‘go/no go’ of their project idea with rationale and recommendations


Steve D. Eppinger
Steve D. Eppinger

General Motors Leaders for Global Operations Professor of Management

Learning Experience

Emeritus follows a unique online model. This model has ensured that nearly 90 percent of our learners complete their course.

  • Orientation Week

    Orientation WeekThe first week is orientation week. During this week you will be introduced to the other participants in the class from across the world. You will also learn how to use the learning platform and other learning tools provided.

  • Weekly Goals

    Weekly GoalsOn other weeks, you have learning goals set for the week. The goals would include watching the video lectures and completing the assignments. All assignments have weekly deadlines.

  • Recorded Video Lectures

    Recorded Video LecturesThe recorded video lectures are by faculty from the collaborating university.

  • Live Webinars

    Live WebinarsEvery few weeks, there are live webinars conducted by Emeritus course leaders. Course leaders are highly-experienced industry practitioners who contextualize the video lectures and assist with questions you may have regarding your assignments. Live webinars are usually conducted between 1 pm and 3 pm UTC on Tuesdays and Wednesdays.

  • Clarifying Doubts

    Clarifying DoubtsIn addition to the live webinars, for some courses, the course leaders conduct Office Hours, which are webinar sessions that are open to all learners. During Office Hours, learners ask questions and course leaders respond. These are usually conducted every alternate week to help participants clarify their doubts pertaining to the content.

  • Follow-Up

    Follow-UpThe Emeritus Program Support team members will follow up and assist over email and via phone calls with learners who are unable to submit their assignments on time.

  • Continued Course Access

    Continued Course AccessYou will continue to have access to the course videos and learning material for up to 12 months from the course start date.


Assignments/Application Projects

Assignments are given out weekly and they are based on the lectures or tutorials provided. They need to be completed and submitted as per the deadline for grading purposes. Extensions may be provided based on a request sent to the support team.

Discussion Boards

It is an open forum where participants pin their opinions or thoughts regarding the topic under discussion.

Case Studies

These are real world scenario-based assignments involving an up-close, in-depth, and detailed examination of a subject of study, as well as its related contextual conditions.

Real World Applications

These are real world situations/data-sets given to derive the desired result using the available information.

Capstone Projects

Capstone Projects are given out at the end of the course to apply all the strategies taught during the course.


Emeritus Program Support Team

If at any point in the course you need tech, content or academic support, you can email program support and you will typically receive a response within 24 working hours or less.


Device Support

You can access Emeritus courses on tablets, phones and laptops. You will require a high-speed internet connection.


Emeritus Network

On completing the course you join a global community of 5000+ learners on the Emeritus Network. The Network allows you to connect with Emeritus past participants across the world.

Program Highlights

Capstone Project
1 Capstone Project
Case Studies
4 Case Studies
Peer Learning Discussions
4 Peer Learning Discussions
Real World Applications
4 Real World Applications
Video Lectures
62 Video Lectures

Benefits to the Learner

Career capital

Career capital

  • Professional acceleration through our enriched leadership toolkit
  • Learn while you earn
  • Get noticed. Get ahead.
Social Capital

Social Capital

  • Build new networks through peer interaction
  • Benefit from diverse class profiles
Brand Capital

Brand Capital

  • Certificate from Emeritus in collaboration with MIT Sloan
Intellectual Capital

Intellectual Capital

  • Global Business Education
  • Rigorous and experiential curriculum
  • World-renowned faculty
  • Globally connected classroom: peer to peer learning circles
  • Action learning: learning by doing


Innovation of Products and Services: MIT’s Approach to Design Thinking - Certificate Click to view certificate



  • You can pay for the course either with an international debit or credit card (unfortunately we are unable to accept Diners credit cards), or through a bank wire transfer. On clicking the apply now button below, you will be directed to the application form and the payment page.
  • We provide deferrals and refunds in specific cases. The deferrals and refund policy is available here.
  • You will be provided a course login within 48 hours of making a payment.


  • Please provide your work experience and your current employer via the application.
  • You can apply by clicking the Apply Now button

Participant Profile

Participant Experience


Faidon Nikiforiadis

Founding Director, Building Simulation Lab Limited
Innovation of Products and Services: MIT’s Approach to Design Thinking

I think overall the presentation of the course material was very good. Videos and webinars were very helpful. The course helped me view things from a different perspective and at the same time exposed me to a global team which I found excellent.


Julian Tylney Taylor

Innovation Engineer, Laing O'Rourke
Innovation of Products and Services: MIT’s Approach to Design Thinking

The video lectures in the course were so refined and concise. The weekly lectures were enjoyable. I would really love to study at MIT’s Design School someday. I have already started to apply what I have learned here in my work.


Alan Goodrich

PG&E Corporation, Principal - Strategic Investments and Analysis
Innovation of Products and Services: MIT’s Approach to Design Thinking

This course gave me a solid understanding of the Design Thinking process and the advantages of using this approach. I feel better prepared to pursue a career path in product design.


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