Overview

Whether you are an experienced industry professional or are transitioning to a new field or endeavor, having the knowledge you need to guide your business through the process of digital transformation is key. This knowledge includes strategically shifting your approach toward your customers and competition, identifying valuable data to drive your decision-making, and implementing innovative and effective strategies. Our students come from an array of business sectors, ranging from banking and finance to IT services and products to consulting and more.

This nine-month online program offers a variety of robust resources for you to learn from, including video lectures, simulations, business models, case studies, and the digital strategies that have guided some of the most successful companies of today.

This program teaches the four essentials of creating a digital business:

  • Five Domains of Digital Transformation: Understanding the Drivers that Impact Digital Strategies
  • Digital Business Models: Executing A Digital Transformation
  • The Platform Business Model: Leading Digital Innovations
  • Digital Marketing Strategy: Driving Customer Engagement

DIPLOMA

Upon successful completion of the program, participants will be awarded a verified digital certificate by Emeritus Institute of Management, in collaboration with MIT Sloan & Columbia Business School Executive Education.

GET PROGRAM INFO

Take the first step to a Global Education

  • Starts on

    November 24, 2020

  • Duration

    9 Months, Online

    (4 - 6 hours per week)
  • Program Fees

    US$ 3,000*

Curriculum & Faculty

syllabus

  • The Five Domains of Digital Transformation - A Holistic Framework
  • From Mass Marketing to Customer Networks and New Path to Purchase
  • Five Core Behaviors of Customers in the Digital World
  • Platform overview
  • Coopetition, Dis/intermediation, and Asymmetric Competitors
  • Building Data as a Strategic Asset for Your Business
  • Big Data at Work: New Data, New Tools, and Templates of Value
  • Innovation Through Experimentation: AB Test and Minimum Viable Products
  • Translating the Lean Startup to Enterprise Scale Innovation
  • Adapting Your Value Proposition
  • Mastering Disruptive Business Models
  • Surviving Disruption: Six Incumbent Responses to a Disruptive Challenger
  • Leadership and the Customer Value Imperative
  • Digital Transformation: From Products to Platforms; Network Effects
  • Digital Transformation Concepts: Markets, Environment, and Structure
  • Designing Your Digital Business Model for Success
  • Launching and Growing a Digital Platform
  • Leveraging Open Innovation
  • Governing Your Digital Platform
  • Strategy and Competition in the Digital Age
  • The Five-Step Process of Planning and Executing Your Digital Marketing Strategy
  • (Overview) + Access Strategy
  • Engage Strategy
  • Customize Strategy
  • Connect Strategy
  • Collaborate Strategy
  • Digital Advertising Mix - Key Channels and Principles
  • Best Practices from Brands on Social Networks
  • Lessons From Brand Failures in Social Media
  • Making Digital Matter - Metrics, ROI, and Agile Modelling
  • Organizational Challenges of Digital Marketing
  • Six Faces of the Near Future of Marketing
In the capstone assignment, learners will have the opportunity to work in a group on a digital business challenge or idea decided by them. They will apply all the strategies and frameworks that they learn in the diploma.

Industry Examples

Khan Academy

Khan Academy

    How did Khan Academy built a whole new business model by understanding customer needs?

Walmart

Walmart

    How is Walmart using customer behavior research to rethink its in-store mobile app?

Apple

Apple

    How Apple became one of the most profitable public companies in the world?

Netflix

Netflix

    How Netflix disrupted the traditional movie-watching experience by measuring consumer behaviors and preferences to drive recommendations?

Google

Google

    How Google split Apple’s disruptive business model?

Quickbooks

Quickbooks

    To what extent should Intuit pursue platform strategies for Quick Books—its small business accounting software?

Doritos

Doritos

    you know that the Doritos Super Bowl ads are made by consumers? And that they are the most talked about and the most effective?

Skoda

Skoda

    Bullying your customers doesn’t work. Skoda learnt this the hard way.

British Airways

British Airways

    How British Airways used customer data to leverage it as a core asset to drive more value for its business?

Other Industry Examples Include: Microsoft HealthVault, The New York Times, Makarov, Tesla, Warby Parker, Wren Kitchens, Coca Cola, Nokia, SAP.

Faculty

David Rogers
David Rogers

Faculty of Executive Education, Columbia Business School

Geoffrey Parker
Geoffrey Parker

Professor of Engineering, Dartmouth College
Visiting Scholar, MIT Sloan School; Research Fellow, MIT Initiative on the Digital Economy

Course Leaders

In addition to the faculty video lectures from Professor David Rogers and Professor Geoffrey Parker, participants will also learn from Course Leaders. These leaders are experts in their domain and aim to shape the participant experience, stimulate learning, and provide subject matter expertise in real-time.


*Course Leaders are subject to change

Murali Dharan

Founder & CEO, EmpowerIS

Elise Korolev

Partner – Strategy, Leadership and Innovation at Digital Works Group

Industry Leaders

The course features guest lectures from industry leaders and veterans of the digital and e-commerce industries.

Learning Experience

CERTIFICATE

Postgraduate Diploma in Digital Business (E-Learning) - Certificate Click to view certificate

ADMISSION & FEES

Application Requirements

  • A completed Application Form
  • Proof of diploma/degree in any field of study (Highest qualification should be submitted)
  • Minimum three years of professional work experience
  • Employment history (CV/resume)
  • University transcripts
  • All candidates who have received their bachelor’s or other degree or diploma from an education institution where English is NOT the primary language of instruction are required to demonstrate English language proficiency through ANY ONE of the following methods
    – Obtain a TOEFL minimum score of 550 for the paper based test or its equivalent
    – Obtain an IELTS minimum score of 6.0 Obtain a Pearson Versant Test minimum score of 59
    – Obtain a Certificate of Completion for a Certificate course offered by the Emeritus Institute of Management
    – Submit a document which shows that the candidate has, for the last 24 months or more, worked in ANY ONE of these countries: Antigua and Barbuda, Australia, The Bahamas, Barbados, Belize, Canada, Dominica, Grenada, Guyana, India, Ireland, Jamaica, New Zealand, Singapore, South Africa, St Kitts and Nevis, St Lucia, St Vincent and the Grenadines, Trinidad and Tobago, United Kingdom, United States of America

PROGRAM FEE

USD 3000 Payable in 2 equal installments

NON-REFUNDABLE APPLICATION FEE

USD 50

NEXT COMMENCEMENT

24 November 2020

APPLICATION DEADLINE

22 November 2020

Participant Profile

WHAT WE ARE LOOKING FOR

Numbers only tell us so much. We are interested in leaders who will make the world a better place. Our participants will typically demonstrate prior proof of:

  • Demonstrated leadership initiative; going beyond their defined scope of work
  • An ability to “make things happen”; strong execution skills
  • A vision of the future of the world and a desire to shape that
  • Multicultural experiences and sensitivity
  • An eagerness to learn and to grow

Past Digital Course Participant Industries Include: E-commerce, Information Technology (IT), Management Consulting, Consumer Markets, Media & Entertainment, Retail, Financial Services, Telecommunications, Startups, Banking, Healthcare, Tourism and Hospitality Management, Insurance, Real Estate, Aviation and Automobiles to name a few.

Past participants have come from high-growth as well as large or medium-sized firms:

Participant Experience

testimonial

Sivagurunathan Balasubramanian

Program Director – IT Services, Mindtree LTD
Postgraduate Diploma in Digital Business (E-Learning)

The best part of the program was working on different type of individual & group assignments, discussion threads, case studies, etc. Each type of assignment helped me learn something new and easily apply it at my workplace.

testimonial

Rola Khoury

Services Integration Lead, IBM
Postgraduate Diploma in Digital Business (E-Learning)

The capstone project was a great learning experience. I will be able to advise start-ups based on my learnings.

testimonial

Einas Khairy

Strategy Management Consultant, Qatar Tourism Authority
Postgraduate Diploma in Digital Business (E-Learning)

I am a strategy expert, but the simulation exposed me to practical experiences, and helped be become a hands-on strategist.

COURSE FAQs

We have listed two type of FAQs:

  • FAQs common to all courses. These are available at COMMON FAQs
  • Course specific FAQs

COURSE SPECIFIC FAQs

The Postgraduate Diploma program is an intensive, nine-month online program designed for working professionals seeking to develop advanced skills in digital business and marketing. Upon successful completion of the program, participants will be awarded a verified digital certificate by Emeritus Institute of Management, in collaboration with Columbia Business School Executive Education and MIT Sloan.
You will learn key concepts and advanced frameworks for designing and implementing digital strategies. You will evaluate real-world case studies from disruptive start-ups and traditional companies undergoing digital transformation. The program even offers business simulation set-ups that let you apply the theory and concepts learned in the program.
The learning journey will NOT be easy. It requires your commitment for at least three to four hours a week to learn, explore, and collaborate.
The program evaluates 3 core pillars of digital transformation — the Strategy, the Platform, and the Tools. The 3 topics are weaved together to offer a comprehensive perspective on digital business transformation.
No. The program is designed to be completed in its entirety and cannot be taken as standalone modules. However, the option of pursuing specific modules as certificate courses is available.
The program is a combination of interactive lectures and individual and team assignments. Additionally, the program includes live sessions with course leaders who are dedicated to guiding you through your learning journey.
If you are eager to explore the upcoming digital trends and transformation in business, and excited to develop digital strategies for your business/organization, then this program is meant for you.
Absolutely! Today, knowledge of digital business and strategies has become a requisite across industries, as all businesses will eventually need to digitize in order to thrive. While your current role may not require digital knowledge, it is almost certain that digital skills will be in high demand in your future.
There is a growing demand for digital professionals across industries. The program will equip you with advanced skills and enable you to be ready for the coming digital revolution. These skills will make you invaluable in your current role and help you enhance your future career prospects.
No, every course at Emeritus is developed with a neutral perspective so that everyone benefits out of the same. The modules and the frameworks taught inside the respective modules are applicable for both B2C and B2B businesses.
The program is a blend of theory, tools, and case studies, which are easy to assimilate and implement. For instance, course topics such as the five domains of digital transformation, the five-step process of planning, and executing your digital marketing strategy and access strategy include detailed steps for implementation. Additionally, business simulations — including marketing and social media simulations — offer the opportunity to manage campaigns for a fictional business.
MIT Sloan Executive Education and Columbia Business School Executive Education (CBS) have collaborated with Emeritus Institute of Management to offer a portfolio of online programs. These programs leverage our faculties’ thought leadership in management practice developed over years of research, teaching, and practice. Through Emeritus, we expect to extend our impact in the world of leadership development to learners across the world. The following courses developed by MIT are currently offered through Emeritus: The following courses developed by CBS are currently offered through Emeritus: You can use the reference links below to understand our collaboration model:
Yes. Applicants will be required to submit:
  • Completed application form
  • Passport copy (ID page)
  • Recent photo (digital)
  • Updated CV/resume
  • Proof of degree in any field of study (highest qualification should be submitted)
  • Proof of language proficiency (if formal education or degree was not completed in English)
You need to pay a nonrefundable application fee of USD 50 + GST. GST is only due for students residing in Singapore.
No, the application fee is nonrefundable.
Listed below are the steps for joining the program: 1. Fill out the application form for the program:
  • Include your personal details, education details, and employment details
  • Write two essays pertaining to the program
  • Submit your application
2. Once you have submitted the application, pay the application fee of USD 50. 3. Thereafter, your application will be reviewed by the Emeritus Admissions Committee. 4. If your application review is successful, you will receive an offer letter via email regarding your admission confirmation. 5. Once you’re admitted, you need to review and accept the following post-admission documents online via your application dashboard. You can download and save these documents for subsequent requirements.
  • Form 12: Advisory note to students
  • Pre-course counselling form
  • Student contract
6. After you have submitted the above documents, you can proceed to pay the first instalment of the tuition fee to confirm your enrollment. 7. Finally, you need to mail the hard copies of the below documents to: Admissions Office, Emeritus Institute of Management, 78 Shenton Way, #20-02 Singapore – 079120.
  • Certified true copy of submitted academic certificate (Self attested)
  • Form 12: Advisory note to students (print and sign)
  • Pre-course counselling form (print and sign)
  • Student contract (print and sign)
You can pay for the course using an International Debit or Credit card. Alternatively, you can also pay for the program using Bank/Telegraphic transfer mechanism. Please find below the Telegraphic transfer details (please quote the invoice number): Account Name: Emeritus Institute of Management Pte Ltd
An application outcome can be expected within five working days, provided all required application documents are submitted.
There are two sets of documents you need to submit for joining the program: Pre-Admission Documents that you should have ready in softcopy before starting your application:
  1. Passport copy (ID page)
  2. Updated CV / Resume
  3. Recent photo (Digital)
  4. Academic certificate or full transcripts of highest qualification
Post-admission documents which need to be submitted once your application has been accepted by the Admissions Committee:
  1. Pre-course counselling form
  2. Form 12: Advisory Note to Students
  3. Student Contract
A degree in any field of study is required to take this program. However, students with a lower qualification but significant work experience may be considered for admission as a mature entry.
The applicant should have at least three years of professional experience. For mature entries, you should have at least 10 years of professional experience to be considered.
Why are you interested in earning the postgraduate diploma in Digital Business? Also, how will you contribute to your colleagues’ learning during this program?
The nine-month diploma program is a rigorous professional certificate program registered with the Committee for Private Education, Singapore.
The program does not award any credits/education points towards any master’s programs from the respective schools, MIT and Columbia.
This is a global postgraduate business diploma program; you will need to check with your national or qualification regulatory body on respective recognition.
Applicants can be reviewed for mature entry (minimum 30 years of age and 10 years’ work experience). Applicants who meet these criteria are eligible for review and not guaranteed admission. Applicants must still submit their highest degree for consideration.
All candidates who have received their bachelor’s or other degree or diploma from an education institution where English is NOT the primary language of instruction are required to demonstrate English language proficiency through ANY ONE of the following methods
  • Obtain a TOEFL minimum score of 550 for the paper-based test or its equivalent
  • Obtain an IELTS minimum score of 6.0
  • Obtain a Pearson Versant Test minimum score of 59
  • Obtain a Certificate of Completion for a Certificate course offered by the Emeritus Institute of Management
  • Submit a document which shows that the candidate has, for the last 24 months or more, worked in ANY ONE of these countries: Antigua and Barbuda, Australia, The Bahamas, Barbados, Belize, Canada, Dominica, Grenada, Guyana, India, Ireland, Jamaica, New Zealand, Singapore, South Africa, St Kitts and Nevis, St Lucia, St Vincent and the Grenadines, Trinidad and Tobago, United Kingdom, United States of America
Upon successful completion of the program, participants will be awarded a verified digital certificate by Emeritus Institute of Management, in collaboration with Columbia Business School Executive Education and MIT Sloan.
You will receive both a hard copy and soft copy of the certificate after successful completion of the program.
You will receive both a hard copy and soft copy of the transcripts after successful completion of the program.
In addition to the faculty video lectures from Professor David Rogers and Professor Geoffrey Parker, participants will learn from course leaders through live teaching sessions. The number of sessions varies from cohort to cohort as per the program flow. Typically, eight to ten live teaching sessions are conducted during the course.
Live teaching sessions are usually scheduled between 1 p.m. and 2 p.m. UTC/GMT. All the live teaching sessions are recorded and shared with students within 24 hours. The recording links are also made available on Emeritus’s learning platform, Canvas.
The number of live sessions conducted by industry experts during the course varies from cohort to cohort as per the program flow.
It will require at least three to four hours of dedicated learning per week to optimally benefit from the program.
If students have any technical questions or requests for assignment extensions, they can contact a program coordinator via the ticketing system integrated into Emeritus’s learning platform. Students can also contact course leaders via their Emeritus learning platform inbox for answers to any content-related questions.
For the postgraduate diploma in Digital Business, our grading system uses a grade point average (GPA) scale that runs from 0 to 10. Students are awarded a final GPA in each of the required three courses and final capstone on a scale of 0 to10, along with a status of Distinction, Pass, Low Pass, or Fail.
  • Distinction: Awarded to the top 25 percent of the cohort in a course
  • Pass: Awarded to students who receive a course GPA of 5 or higher
  • Low Pass: Awarded to students who receive a course GPA between 4 and 5.
  • Fail: Students who receive a course GPA below a 4 fail the course and do not complete it
The overall diploma program GPA is calculated as an average of the GPAs received across the three courses. The top 10 percent of the cohort achieves the status of “Global Scholars,” determined by their overall diploma program GPA. Passing Criteria for the program: The minimum overall program GPA required for graduation is 4.67 out of 10. Per our academic policies, to successfully complete the program you may only receive a Low Pass in one of the required courses and you must not fail any course. In addition to the GPA requirements, the program requires students to successfully complete a capstone project. The capstone project demonstrates the student’s understanding of the material across the three courses. The capstone project is graded on a scale from 0 to10 points. Students are required to achieve a minimum of 5 points out of 10 on the capstone project to receive their diploma.
All course materials can be accessed through the Emeritus learning portal at https://student.emeritus.org. Once you have enrolled in the course and logged into the learning platform, instructions for the course and assignment submissions will be provided. All assignment submissions will be done online through the learning portal.
You will lose access to the content of the certificate program if you fail to graduate within the provided term duration. Only students who can successfully graduate from the program retain access to the contents of the certificate.
No. The start and end dates of this certificate are fixed, and you must complete all allotted assignments by the end dates. There is some opportunity to work at your own pace, but you should plan to follow our recommended timeline, as this will best enable you to keep pace with your peers and complete the program on time.
No. The fixed-term nature of this certificate, and the need for maintaining a consistent and stable student body throughout doesn’t allow for offering the option to pause your studies.
The program is rolled out in a specific structure and sequence to ensure the optimal user experience. There are many assignments interspersed at specific points in the program to facilitate the best learning experience. Moving ahead to view videos without doing these assignments would be a suboptimal way to complete the program.
You will have access to all the course materials, including the videos, for a period of 12 months from the day the course was launched.
Our content licensing agreements with our university partners and world-class faculty restrict us from allowing videos to be downloaded. This step is necessary for us to protect the integrity of our course, our university partners’ brands, and the personal brand of our faculty.
Everything you need will be provided via the course platform.
There is no examination, but there are assignments at the end of most modules to help you apply your learnings.
Assessments are a combination of individual assignments and group assignments.
You can work on the assignments offline on a word doc or PPT and upload it back on the learning platform basis the nature of the assignment. In some cases, you might have to answer the questions directly on the platform.

You can access the course from a desktop, laptop, tablet and mobile devices as long as you have access to the internet. The Emeritus Learning Platform is cloud-based – it is synchronized across all devices. If you have an iPhone or an Android device, you can also download the Canvas App and access the course. When you download the application, you will be asked to enter a URL. Please enter student.emeritus.org followed by your login id and password.