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Whether you are an experienced industry professional or are transitioning to a new field or endeavor, having the knowledge you need to guide your business through the process of digital transformation is key. This knowledge includes strategically shifting your approach toward your customers and competition, identifying valuable data to drive your decision-making, and implementing innovative and effective strategies. Our students come from an array of business sectors, ranging from banking and finance to IT services and products to consulting and more.
This nine-month online program offers a variety of robust resources for you to learn from, including video lectures, simulations, business models, case studies, and the digital strategies that have guided some of the most successful companies of today.
This program teaches the four essentials of creating a digital business:
Upon successful completion of the program, participants will be awarded a verified digital certificate by Emeritus Institute of Management, in collaboration with MIT Sloan & Columbia Business School Executive Education.
How did Khan Academy build a whole new business model by understanding customer needs?
How is Walmart using customer behavior research to rethink its in-store mobile app?
How did Apple become one of the most profitable public companies in the world?
How did Netflix disrupt the traditional movie-watching experience by analyzing consumer behavior and preferences to drive recommendations?
How did Google maneuver Apple’s disruptive business model?
To what extent should Intuit pursue platform strategies for Quick Books—its small business accounting software?
Did you know that the Doritos Super Bowl ads are made by consumers? And that they are the most talked about and the most effective?
Bullying your customers doesn’t work. Skoda learned this the hard way.
How British Airways used customer data to leverage it as a core asset to drive more value for its business?
Other Industry Examples Include: Microsoft HealthVault, The New York Times, Makarov, Tesla, Warby Parker, Wren Kitchens, Coca Cola, Nokia, SAP.
Faculty of Executive Education, Columbia Business School
Professor of Engineering, Dartmouth College
Visiting Scholar, MIT Sloan School; Research Fellow, MIT Initiative on the Digital Economy
In addition to the faculty video lectures from Professor David Rogers and Professor Geoffrey Parker, participants will also learn from Course Leaders. These leaders are experts in their domain and aim to shape the participant experience, stimulate learning, and provide subject matter expertise in real-time.
*Course Leaders are subject to change
Founder & CEO, EmpowerIS
Partner – Strategy, Leadership and Innovation at Digital Works Group
USD 3000 Flexible payment options available
24 November 2020
22 November 2020
Numbers only tell us so much. We are interested in leaders who will make the world a better place. Our participants will typically demonstrate prior proof of:
Past Digital Course Participant Industries Include: E-commerce, Information Technology (IT), Management Consulting, Consumer Markets, Media & Entertainment, Retail, Financial Services, Telecommunications, Startups, Banking, Healthcare, Tourism and Hospitality Management, Insurance, Real Estate, Aviation and Automobiles to name a few.
Past participants have come from high-growth as well as large or medium-sized firms:
The best part of the program was working on different type of individual & group assignments, discussion threads, case studies, etc. Each type of assignment helped me learn something new and easily apply it at my workplace.
The capstone project was a great learning experience. I will be able to advise start-ups based on my learnings.
I am a strategy expert, but the simulation exposed me to practical experiences, and helped be become a hands-on strategist.
We have listed two type of FAQs:
You can access the course from a desktop, laptop, tablet and mobile devices as long as you have access to the internet. The Emeritus Learning Platform is cloud-based – it is synchronized across all devices. If you have an iPhone or an Android device, you can also download the Canvas App and access the course. When you download the application, you will be asked to enter a URL. Please enter student.emeritus.org followed by your login id and password.