The Business Analytics programme provides you with the tools you need to put data to work: how to set up experiments, how to collect data, how to learn from data and make decisions to how to navigate the organisational, legal and ethical issues involved in data-based decision making. The programme teaches widely-used frameworks of business analytics: biases, experimentation, descriptive analytics, prescriptive analytics, predictive analytics. Participants then implement the frameworks they have learned through assignments. You will join a global and diverse group of participants in the discussion boards where you share your perspectives on the issues being discussed with other participants and seek their views.
This programme is designed for managers across different functions who are interested in implementing analytics projects at their organisation. It provides business managers with the techniques needed to transform their organisation into a data-driven organisation. The assignments and cases in the programme focus on interpreting the results of analysis and taking decisions based on those analysis. The programme will also include demonstration of some advanced analytics tools such as TensorFlow. The programme does not require coding.
How does a hotel booking platform test whether advertising on its website works?
How Netflix used a competition to improve their search and recommendation algorithms?
How do you use neural networks to train computers to replicate the styles of different artists?
How many fashion watches should London Time order before the selling season begins?
How do they decide which 2 of the 4 promising drugs can be developed further?
How their ORION inititiative allowed UPS to save an estimated $300-$400 million and led to a reduction of 100 million miles driven?
How does a car racing team decide whether to participate in a race or not?
How does SmartService use a decision tree to calculate their bid for a new contract?
What should TalkTalk have done differently after they were hacked? How should they have protected their customers’ data?
Reader, Computational Social Science Academic Director of the Psychometrics Centre University of Cambridge Judge Business School
University Lecturer in Operations Management
Director of the MPhil in Strategy, Marketing & Operations Programme
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