Overview

Disruption is a force that is changing the corporate landscape like no other. Today’s organisations are not just being driven to transform to meet the demands of digital. With the recent wave of disruption that’s left many in its wake, firms now frequently find themselves competing with players outside their own industry.

This unprecedented disruption is happening fast, as many well-known incumbents will attest. Succeeding in this volatile environment requires not only a thorough understanding of what disruption is and how to deal with it. Even more importantly, you must know how to disrupt others.

This new online programme from Cambridge Judge Business School Executive Education provides research-based insights on disruptive innovations and what it takes to build and manage successful business models in this complex era.

WHO IS THIS PROGRAMME FOR?

  • This online programme is designed for executives who take part in building strategies in their organisations.
  • Participants will engage, via video lectures, with Cambridge Judge’s world-class faculty. They will share their cutting-edge research and give executives the opportunity to reflect on what disruption means in their industry.
  • They will also offer unique frameworks and tools proven to help executives define sound strategies to compete and thrive in this fast-changing landscape.
  • These new frameworks reflect the realities of modern strategy, introducing concepts that were unknown a decade ago, then challenging executives to use them on case studies that will have relevance to their own circumstances.

Emeritus and Cambridge Judge Business School

Cambridge Judge Business School Executive Education is collaborating with online education provider Emeritus to offer a portfolio of high-impact online courses. These courses leverage Cambridge Judge Business School’s thought leadership and technical expertise developed over years of research, teaching, and practice.

By collaborating with Emeritus, we are able to broaden access beyond our on-campus offerings in a collaborative and engaging format that stays true to the quality of Cambridge Judge Business School Executive Education.

GET PROGRAM INFO

Take the first step to a Global Education

  • Starts on

    November 12, 2020

  • Duration

    2 Months, Online

    (4 - 6 hours per week)
  • Course Fees

    US$ 2,000*

Curriculum & Faculty

syllabus

  • a) What is disruption, and how do we recognise it?
  • b) Types of disruption
  • c) Strategy in times of disruption
  • d) Products to platforms
  • e) Disruptive business models
  • a) Dominant designs
  • b) Why incumbents can’t adapt
  • c) The challenge of scaling down
  • a) Dealing with disruption & irrelavance of the concept of industry
  • b) 5 major shifts leading to new ecosystems
  • c) Common disruption strategies
  • a) Successful vs. unsuccessful platforms
  • b) Two-sided markets and network effects
  • c) What do platform providers do?
  • d) Platform pricing
  • e) Winner-take-all dynamics
  • f) Platform envelopment
  • a) Defining platforms
  • b) Platform dilemmas—and strategies for navigating them
  • c) Comparison of conventional vs. platform strategy
  • d) What strategists get wrong about platforms
  • a) What is an ecosystem?
  • b) Ecosystems in healthcare
  • c) Disruption: incumbent perspective
  • d) Disruption: new entrant perspective
  • e) Value of ecosystems
  • f) Mapping business ecosystems
  • a) Why innovate?
  • b) Innovation examples
  • c) Relationship with performance
  • d) Levers of business model innovation: technology
  • e) Levers of business model innovation: management
  • f) Levers of business model innovation: organisational forms
  • g) Levers of business model innovation: co-creation
  • a) Transformation trajectories
  • b) Rethinking news and journalism
  • c) Defining a business model
  • d) Ideal type 1: product business model
  • e) Ideal type 2: solution business model
  • f) Ideal type 3: matchmaking business model
  • g) Ideal type 4: multi-sided business model
  • h) Business model thinking: who, what, and how
  • i) Do’s and dont’s of business models

Case Studies / Assignments

Streaming Services

Streaming Services

    With Netflix, Amazon Prime, and Disney all competing, who will win? Who will lose?

Design a New Business Model

Design a New Business Model

    Design a model as an incumbent and new entrant.

Connected Car Exercise

Connected Car Exercise

    Assume the role of a company such as BMW, Tesla, Alphabet, Intel, Aston-Martin, etc. Which company will dominate?

Netflix vs. Disney

Netflix vs. Disney

    What makes a platform successful?

TiVo

TiVo

    Study the challenges TiVo faced as a new entrant trying to break into an ecosystem, from the dilemma brought about by their incredible innovation to the mistakes they made and the strategies they used in an attempt to remedy them.

Ryanair

Ryanair

    Learn how Ryanair’s deliberate strategy and no-frills business model upended the budget airline industry, increased the size of the market and positioned the company for success

Netflix

Netflix

    Discover how this powerhouse entrant took on incumbent Blockbuster to become one of the most compelling examples of disruption to date

Kodak

Kodak

    From starting as an industry disruptor with a consumer camera to being disrupted by the shift to digital imaging, explore the colorful history of one of the world’s most profitable and recognisable brands—and what ultimately led to its demise.

eHarmony

eHarmony

    Find out how the online matchmaking platform found success in a challenging market: forging its own path by carefully considering the rules of access and interaction, making the right tradeoffs, and effectively governing its platform.

Dell

Dell

    Learn how the technology corporation disrupted the PC industry and its incumbents by cutting out the middlemen (distributors, resellers and wholesalers), going directly to the end user

Faculty

Kamal Munir
Kamal Munir

Reader in Strategy & Policy

Shahzad (Shaz) Ansari
Shahzad (Shaz) Ansari

Professor of Strategy & Innovation
Director of the MPhil in Innovation, Strategy & Organisation Programme
Professorial Fellow of St Edmund's College

Learning Experience

Emeritus follows a unique online model. This model has ensured that nearly 90 percent of our learners complete their course.

  • Orientation Week

    Orientation WeekThe first week is orientation week. During this week you will be introduced to the other participants in the class from across the world. You will also learn how to use the learning platform and other learning tools provided.

  • Goal Setting

    Goal SettingOn other weeks, you have learning goals set for the week, including watching the video lectures and completing the assignments. All assignments have weekly deadlines.

  • Recorded Video Lectures

    Recorded Video LecturesThe recorded video lectures are by faculty from the collaborating university.

  • Live Webinars

    Live WebinarsDuring the programme, there are four live webinars conducted by Professor Ansari and Dr Munir. Live webinars are usually conducted between 1 p.m. and 3 p.m. UTC on Tuesdays or Wednesdays.

  • Q&A Sessions

    Q&A SessionsIn addition to the live webinars, Course Leaders also conduct Q&A sessions every week or every alternate week to help participants clarify any questions they may have regarding the programme content.

  • Follow-Up

    Follow-UpA Programme Support Team will follow-up through emails and via phone calls with participants who are unable to submit their assignments on time.

  • Continued Programme Access

    Continued Programme AccessYou will continue to have access to the programme videos and learning material for up to 12 months from the programme start date

 

Emeritus Programme Support Team

If at any point in the course you need tech, content or academic support, you can email programme support and you will typically receive a response within 24 working hours or less.

 

Device Support

You can access Emeritus courses on tablets, phones and laptops. You will require a high-speed internet connection.

 

Emeritus Network

On completing the course you join a global community of 5000+ learners on the Emeritus Network. The Network allows you to connect with Emeritus past participants across the world.

 

Program Highlights

<b>Dealing with Disruption</b><br/> Define and recognise disruption in its various forms and learn common disruption strategies.
Dealing with Disruption
Define and recognise disruption in its various forms and learn common disruption strategies.
<b>Platform Strategies</b> <br/>Understand the challenges associated with platforms and learn to develop strategies to deal with them.
Platform Strategies
Understand the challenges associated with platforms and learn to develop strategies to deal with them.
<b>Business Models</b><br/> Identify what a business model is, and be able to design a business model to create value.
Business Models
Identify what a business model is, and be able to design a business model to create value.
<b>Challenges Adapting</b><br/>Learn to distinguish successful platforms from unsuccessful ones, and why some incumbents are unable to adapt to disruption
Challenges Adapting
Learn to distinguish successful platforms from unsuccessful ones, and why some incumbents are unable to adapt to disruption
<b>Ecosystem Evolution</b><br/>Examine the importance of ecosystems from the perspective of both a new entrant and an incumbent, and be able to more accurately predict how new ecosystems are likely to evolve.
Ecosystem Evolution
Examine the importance of ecosystems from the perspective of both a new entrant and an incumbent, and be able to more accurately predict how new ecosystems are likely to evolve.

CERTIFICATE

Digital Disruption: Digital Transformation Strategies - Certificate Click to view certificate

ADMISSION & FEES

PAYMENT

  • You can pay for the course either with an international debit or credit card (unfortunately we are unable to accept Diners credit cards), or through a bank wire transfer. On clicking the apply now button below, you will be directed to the application form and the payment page.
  • We provide deferrals and refunds in specific cases. The deferrals and refund policy is available here.
  • You will be provided a course login within 48 hours of making a payment.

APPLICATION PROCESS

  • Please provide your work experience and your current employer via the application.
  • You can apply by clicking the Apply Now button

FAQs

For any questions regarding Emeritus, the learning experience, admission & fees, grading & evaluation please visit COMMON FAQs